Boo Primary Function: Ipfundikwa ry'Ibicuruzwa byo Gusukura na Evgeniya Abramova

Umushinga Boo Primary Function: Ipfundikwa ry'Ibicuruzwa byo Gusukura wa Evgeniya Abramova ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Boo Primary Function: Ipfundikwa ry'Ibicuruzwa byo Gusukura

na Evgeniya Abramova

Umukiriya: Boo

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

26,882

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #114004

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Boo Primary Function: Ipfundikwa ry'Ibicuruzwa byo Gusukura

Book Text: Boo ni igishushanyo cy'ipfundikwa ry'urukurikirane rw'ibicuruzwa byo gusukura bigenewe amazu afite abana bato. Uru rukurikirane rurimo jeli yo koza amasahani n'ibikinisho by'abana ikoreshwa n'agakomeye ka chamomile, jeli yo gusukura hasi ikoreshwa n'agakomeye ka aloe vera, n'umuti wo gukukumba mu bwiherero ukoreshwa n'agakomeye ka tea tree. Ibi bicuruzwa bishingiye ku bikoresho karemano, bidafite amarangi n'imibavu. Buri cupa rya pulasitiki rifite ikimenyetso cya shrink sleeve mu mabara yoroheje. Amashusho y'udukoko duto tw'indwara agaragara ku byapa, kandi buri gicuruzwa cyerekana udukoko dutandukanye. Uduce twumvikana tw'icupa twerekana ko udukoko duto tw'indwara duhanaguweho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Boo Primary Function: Ipfundikwa ry'Ibicuruzwa byo Gusukura ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Boo Primary Function: Ipfundikwa ry'Ibicuruzwa byo Gusukura biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Boo Primary Function: Ipfundikwa ry'Ibicuruzwa byo Gusukura ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Ibipimo n'Ipaki: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Ibibazo Fatizo: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Ikoranabuhanga ryo Guteza Imbere: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Ikibazo cy'Ishusho: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Ubushakashatsi: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Ibyatumye Habaho: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Igihe cy'Umushinga: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Uburyo bw'Imikorere: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Patente: Copyrights belong to Evgeniya Abramova, 2019
Abagize Itsinda: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Abafotoye: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin