Amarico Primary Function: Ipfundikizo ry'ikinyobwa cyo kwiyongera ubushake bwo kurya na Radoslav Dostal

Umushinga Amarico Primary Function: Ipfundikizo ry'ikinyobwa cyo kwiyongera ubushake bwo kurya wa Radoslav Dostal ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Amarico Primary Function: Ipfundikizo ry'ikinyobwa cyo kwiyongera ubushake bwo kurya

na Radoslav Dostal

Umukiriya: Amàrico

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #114557

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Amarico Primary Function: Ipfundikizo ry'ikinyobwa cyo kwiyongera ubushake bwo kurya

Amarico ni igishushanyo cy'akarango n'ipfundikizo cyakozwe ku kinyobwa cy'Ubutaliyani gikura ubushake bwo kurya. Igishushanyo gikoresha amashusho y'ibimera kugira ngo cyerekane ibigsize iki kinyobwa bihumura neza, biteye ubwuzu kandi bisanzwe. Amashusho yakozwe hakoreshejwe amakarayo ya digitale, naho ibihimbaza byihariye byashyizwe ku murongo mu buryo bugaragara nk'indorerwamo bwahumekewe mu buhanzi bw'umutako. Imyandikire ikozwe mu ntoki y'iki gihe iherekeza ayo mashusho. Akarango kamwe gapfundikira icupa kandi gahuza ikirango n'umwandiko wagaragajwe ukoresheje imirongo ya zahabu igereranya ibihimbaza. Icupa gifite ubunini bwa milimetero 70 kuri 70 kuri 240.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Amarico Primary Function: Ipfundikizo ry'ikinyobwa cyo kwiyongera ubushake bwo kurya ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Amarico Primary Function: Ipfundikizo ry'ikinyobwa cyo kwiyongera ubushake bwo kurya biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Amarico Primary Function: Ipfundikizo ry'ikinyobwa cyo kwiyongera ubushake bwo kurya ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Ibipimo n'Ipaki: 70 mm x 70 mm x 240 mm
Ibibazo Fatizo: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Ikoranabuhanga ryo Guteza Imbere: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Ikibazo cy'Ishusho: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Ubushakashatsi: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Ibyatumye Habaho: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Igihe cy'Umushinga: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Uburyo bw'Imikorere: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patente: n/a
Abagize Itsinda: Radoslav Dostal, Tomas Nedved, Jan Blazek
Abafotoye: Photographer: Julius Filip