Himalaya Sheet Mask Primary Function: Ipfundikizo ry'Ikimasike cy'Urupapuro na Elephant Design and Himalaya Wellness

Umushinga Himalaya Sheet Mask Primary Function: Ipfundikizo ry'Ikimasike cy'Urupapuro wa Elephant Design and Himalaya Wellness ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Himalaya Sheet Mask Primary Function: Ipfundikizo ry'Ikimasike cy'Urupapuro

na Elephant Design and Himalaya Wellness

Umukiriya: Himalaya Wellness

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #117150

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Himalaya Sheet Mask Primary Function: Ipfundikizo ry'Ikimasike cy'Urupapuro

Himalaya Sheet Mask ni igishushanyo cy'ipfundikizo ry'ikimasike cy'urupapuro rw'amaso mu cyiciro cy'ubwiyunge bw'umuntu. Iyi sisitemu ikubiyemo ubwoko butanu kandi ikoresha urutonde rw'amabara asa neza, imyandikire ishimishije hamwe n'inyandiko yo hagati yo kwibutsa. Amashusho agaragaza ibigize ibintu bisanzwe bikoresha mu buryo boroheje. Ako gasakoshi kacapwe muri CMYK, umweru n'amabara ane yihariye ya Pantone. Ikirango n'ishusho birangizwa n'irangi rimurika ku duce runaka, mu gihe uduce dusigaye tuguma tudakayangana. Iki gishushanyo cyagenewe gukurura abaguzi bakiri bato ku masoko yo ku isi hose.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Himalaya Sheet Mask Primary Function: Ipfundikizo ry'Ikimasike cy'Urupapuro ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Himalaya Sheet Mask Primary Function: Ipfundikizo ry'Ikimasike cy'Urupapuro biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Himalaya Sheet Mask Primary Function: Ipfundikizo ry'Ikimasike cy'Urupapuro ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Ibipimo n'Ipaki: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Ibibazo Fatizo: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Ikoranabuhanga ryo Guteza Imbere: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Ikibazo cy'Ishusho: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Ubushakashatsi: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Ibyatumye Habaho: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Igihe cy'Umushinga: The project started in September 2019 and finished in December 2020, in Singapore & India.
Uburyo bw'Imikorere: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Abagize Itsinda: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Abafotoye: All designs and images are created by Elephant Design.