Umushinga Evervess Soda Water Gupakira Ibinyobwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IcyumaIpaki· 2021
Evervess Soda Water Gupakira Ibinyobwa
na PepsiCo Design and Innovation
Umukiriya: PepsiCo Design & Innovation
Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #118789Imigereranyo
Ibyerekeye Evervess Soda Water Gupakira Ibinyobwa
Evervess Soda Water ni imyubakire y'ipaki ry'itsinda ry'ibinyobwa bifite umwuka (carbonated sodas) n'ama toniki. Iyi marika ifite amateka y'imyaka hafi mirongo umunani, kandi indangagaciro y'iyerekana yasibanguwe kugira ngo habeho gutangiza rimwe rihuriweho ku isoko rya Shinwa. Imyubakire ya mbere yumvikanaga iremereye kandi yerekana ubwiyandarike, bityo ipaki ryoroshejwe kugira ngo ryerekane ubukonje n'ubushyuhe bworoshye. Ikimenyetso gito cy'amashusho gifite ibara ry'umukara na teal kigaragaza isoko y'amazi (fountain), ikimenyetso cy'imbaraga, ubukonje n'kuvugurura. Ibi binyobwa birashobora gutunganywa mu binyobwa bivanze (cocktails) cyangwa bikanyobwa uko byakabaye byonyine.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cy'icyuma
Evervess Soda Water Gupakira Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Evervess Soda Water Gupakira Ibinyobwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Evervess Soda Water Gupakira Ibinyobwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Ibibazo Fatizo
- Packaging, Beverage
- Ibyatumye Habaho
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Abagize Itsinda
- PepsiCo Design & Innovation
Byatanzwe
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