Umushinga Pepsi X SHFW Icyuma cy'ibinyobwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IfezaIpaki· 2021
Pepsi X SHFW Icyuma cy'ibinyobwa
na PepsiCo Design and Innovation
Umukiriya: PepsiCo Design & Innovation
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #118931Imigereranyo
Ibyerekeye Pepsi X SHFW Icyuma cy'ibinyobwa
Pepsi X SHFW ni icyuma cy'ibinyobwa cyakozwe ku buryo bwihariye kandi buke cyagenewe Icyumweru cy'Imideri cya Shanghai cy'Igihe cy'Impeshyi/Ubushyuhe cya 2020 kandi cyasohotse mu Bushinwa. Iki cyuma ni igice cya sisitemu ngari y'ikimenyetso ntangarugero cyakozwe kuri iryo koraniro. Insanganyamatsiko y'igihe cy'Uburyohe n'Inkomoko iyobora igishushanyo mbonera kandi igaragaza gushakashaka mu buryo bunyuranye bwo kubona ibintu. Imiterere ishingiye ku bintu kamere no ku bintu bikozwe muri verre bihuriweho mu mwanya ufite ibipimo. Ibisubizo bihuza umwuka w'ikirango cya Pepsi Black n'imirimo inyuranye y'abadizayineri b'imideri bagaragajwe kuri iryo koraniro.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Pepsi X SHFW Icyuma cy'ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Pepsi X SHFW Icyuma cy'ibinyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pepsi X SHFW Icyuma cy'ibinyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Ibibazo Fatizo
- Packaging, Beverage
- Ibyatumye Habaho
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Abagize Itsinda
- PepsiCo Design & Innovation
Byatanzwe
Shakisha Hirya ya Designers.org
Menya ibicuruzwa, serivisi n'amahirwe aturuka ku batwamamaza.
Ibindi Wakurikiranira
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