Alienergy Energy Drink Primary Function: Ipaki y'Ikinyobwa Gitanga Imbaraga na Genki Forest

Umushinga Alienergy Energy Drink Primary Function: Ipaki y'Ikinyobwa Gitanga Imbaraga wa Genki Forest ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Alienergy Energy Drink Primary Function: Ipaki y'Ikinyobwa Gitanga Imbaraga

na Genki Forest

Umukiriya: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

41,288

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #119239

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Alienergy Energy Drink Primary Function: Ipaki y'Ikinyobwa Gitanga Imbaraga

Alienergy ni ipaki y'ikinyobwa gitanga imbaraga kidafite isukari. Igishushanyo gikoresha ikibindi kigufi cy'aluminiyumu gifite ubugari bwa milimetero 58, ubujyakuzimu bwa milimetero 58 n'uburebure bwa milimetero 142, gifite ubushobozi bwa mililitiro 330. Aluminiyumu yatoranyijwe kubera ko ishobora gutunganywa no gukoreshwa bundi bushya mu buryo bunoze. Igishushanyo cy'umunyamahanga wo mu kirere, gishushanyijwe nk'igice cyongeweho ku ikirango cya kompanyi, kigize igishushanyo nyamukuru kandi kikaba gisubiramo mu byiciro byose by'ibicuruzwa. Amabara asobanutse, imirongo igororotse, ibishushanyo bya jewometeri n'imisatsi y'ubugoro bitanga ku kibindi ishusho ikomeye ku murongo w'igurishwa. Uburyo amakuru atondekanyijwe bushimangira ko ifomule idafite isukari.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Alienergy Energy Drink Primary Function: Ipaki y'Ikinyobwa Gitanga Imbaraga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Alienergy Energy Drink Primary Function: Ipaki y'Ikinyobwa Gitanga Imbaraga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Alienergy Energy Drink Primary Function: Ipaki y'Ikinyobwa Gitanga Imbaraga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Ibipimo n'Ipaki: Width 58mm x Depth 58mm x Height 142mm
Ibibazo Fatizo: Branding, Packaging, Can, 3D, Energy drink
Ikoranabuhanga ryo Guteza Imbere: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Ikibazo cy'Ishusho: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Ubushakashatsi: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Ibyatumye Habaho: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Igihe cy'Umushinga: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Uburyo bw'Imikorere: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patente: Label Patent:202030509836.0 , 2020, China.
Abagize Itsinda: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Abafotoye: Creator: Gang Wang