Ballantines 17 Primary Function: Ipfundikwa ry'Impano na Li-Shang Printing Co., Ltd

Umushinga Ballantines 17 Primary Function: Ipfundikwa ry'Impano wa Li-Shang Printing Co., Ltd ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Ballantines 17 Primary Function: Ipfundikwa ry'Impano

na Li-Shang Printing Co., Ltd

Umukiriya: Li-Shang Printing Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

23,819

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #120433

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Ballantines 17 Primary Function: Ipfundikwa ry'Impano

Ballantines 17 ni igishushanyo cy'ipfundikwa ry'impano cyakozwe ku bwoko bwa whisky ivanze. Agasanduku gakomeye gakozwe hakoreshejwe icapiro rya UV offset ku rupapuro rw'ifoyi ya feza, hakoreshejwe amabara ya zahabu n'ubururu ndetse n'ibirango byazamuwe. Uburyo bw'umukanda wo gutwara munsi y'agasanduku buzamura icyagiriro cy'igitabo mu gihe umufuniko utambitse, kikagaragaza icupa ku kibaho cya zahabu. Icapiro rya zahabu ku nzira ryandika imyaka yashize yatsindiwemo ibihembo. Ingero z'ibirungo n'uburyohe zifunikanwe amashaza zishyirwa imbere y'umufuniko. Iri tondekanya riyobora amaso, hanyuma impumuro, hanyuma uburyohe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Ballantines 17 Primary Function: Ipfundikwa ry'Impano ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Ballantines 17 Primary Function: Ipfundikwa ry'Impano biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Ballantines 17 Primary Function: Ipfundikwa ry'Impano ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Ibipimo n'Ipaki: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Ibibazo Fatizo: whisky, packaging, liquor packaging, creative packaging
Ikoranabuhanga ryo Guteza Imbere: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Ikibazo cy'Ishusho: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Ubushakashatsi: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Ibyatumye Habaho: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Igihe cy'Umushinga: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Uburyo bw'Imikorere: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Abagize Itsinda: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Abafotoye: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.