Chef's Ikinyabupfura cy'Isebeya ry'Inzoga (Beer Label) na Ana Mrazek Lugarov

Umushinga Chef's Ikinyabupfura cy'Isebeya ry'Inzoga (Beer Label) wa Ana Mrazek Lugarov ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2021

Chef's Ikinyabupfura cy'Isebeya ry'Inzoga (Beer Label)

na Ana Mrazek Lugarov

Umukiriya: atelier ANII

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #121561

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Chef's Ikinyabupfura cy'Isebeya ry'Inzoga (Beer Label)

Chef's ni ikaramu yateguwe ku bufatanye bw'inzoga yakozwe n'umucengeri w'ibiryo (chef), umukozi w'inzabibu n'abakora inzoga. Iyi nzoga ihuza indangagaciro z'inzoga ya beer n'iy'inzoga ya wine, kandi igenewe isoko ry'ibibanza by'ibiryo byiza. Isebeya ikurikiza imiterere y'indangarugero z'amasebeya y'inzoga za wine binyuze mu igishushanyo koroshye (minimalist), ibikoresho by'umutungo mwiza n'inyandiko y'imisusire yuzuye ubwiza, ihuza ubugezweho n'imico gakondo. Umwenda gakondo w'umucengeri w'ibiryo, ijaketi ry'umweru rifite amabuye abiri (double-breasted) n'amapine y'umukara, ni byo byatanze inkomoko y'iki gishushanyo, mu gihe umurongo wa zahabu ugaragaza ubwiza n'ikirango cy'icyubahiro. Uburyo bwo gucapa bwa offset, ifoili ya zahabu n'ivarinishi ridasanzwe (three-dimensional varnish) byakoreshejwe ku mpapuro zidasize ariko zifite imiterere ikomeye (textured uncoated paper).

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Chef's Ikinyabupfura cy'Isebeya ry'Inzoga (Beer Label) ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Chef's Ikinyabupfura cy'Isebeya ry'Inzoga (Beer Label) biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Chef's Ikinyabupfura cy'Isebeya ry'Inzoga (Beer Label) yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Ibipimo n'Ipaki: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Ibibazo Fatizo: beer, beer label, minimalistic design, elegant, sophisticated, label design
Ikoranabuhanga ryo Guteza Imbere: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Ikibazo cy'Ishusho: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Ubushakashatsi: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Ibyatumye Habaho: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Igihe cy'Umushinga: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Uburyo bw'Imikorere: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.