The Taste of Heritage Ikawa Ako Kanya na Shawn Goh Chin Siang

Umushinga The Taste of Heritage Ikawa Ako Kanya wa Shawn Goh Chin Siang ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

The Taste of Heritage Ikawa Ako Kanya

na Shawn Goh Chin Siang

Umukiriya: Hai Soon Leong Sdn. Bhd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #123769

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye The Taste of Heritage Ikawa Ako Kanya

Igishushanyo cyahumetswe nabakiriya - ubucuruzi bwumuryango, ibisekuruza bikurikirana. Mu rwego rwo kubungabunga no gutanga uburyohe, ibicuruzwa 'Uburyohe bw' Umurage 'byashyizwe ahagaragara. Ikora kandi nk'ikimenyetso cy'ubukerarugendo bwa Maleziya, bityo uwashushanyije yazanye igitekerezo cyo kubungabunga umurage ndangamuco, ashyiramo ibitekerezo by'abakiriya, ahuza imico kuva kera y'amoko atandukanye mu gishushanyo mbonera kugira ngo abantu benshi basobanukirwe n'umuco wa Maleziya kandi shishikarira Ubuhanzi bwa Maleziya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

The Taste of Heritage Ikawa Ako Kanya ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. The Taste of Heritage Ikawa Ako Kanya biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. The Taste of Heritage Ikawa Ako Kanya ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Ibipimo n'Ipaki: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Ibibazo Fatizo: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Ikoranabuhanga ryo Guteza Imbere: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Ikibazo cy'Ishusho: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Ubushakashatsi: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Ibyatumye Habaho: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Igihe cy'Umushinga: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Uburyo bw'Imikorere: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patente: -
Abagize Itsinda: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Abafotoye: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.