Jinlongquan Yanzhi Gupakira na Jin Zhang

Umushinga Jinlongquan Yanzhi Gupakira wa Jin Zhang ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2022

Jinlongquan Yanzhi Gupakira

na Jin Zhang

Umukiriya: InBev jinlongquan beer (Hubei)

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #126388

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Jinlongquan Yanzhi Gupakira

Ikirango cya Jinlongquan kimaze imyaka irenga 40 muri Hubei. Iki gihe, ikora urukurikirane rwinzoga zishobora kwerekana umuco wa Hubei. Ibishushanyo bifashisha imyandikire yubushinwa kugirango yerekane umuco wimvugo. Muri icyo gihe, ashushanya inyubako zihagarariwe cyane hamwe na sisitemu y’amazi muri Hubei (Hubei izwiho kuba intara ifite ibiyaga ibihumbi), imiterere n’ibikoreshwa, kandi igahuza uburyohe bwubuzima nuburyo bwo kwerekana imideli. Abantu barashobora kuvuga kumvugo kumacupa. Reba umujyi wawe w'amavuko murugero kugirango uzamure imikoranire nabaguzi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Jinlongquan Yanzhi Gupakira ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Jinlongquan Yanzhi Gupakira biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Jinlongquan Yanzhi Gupakira yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Ibipimo n'Ipaki: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Ibibazo Fatizo: Beer, Hubei, dialect, illustration, Calligraphy, China
Ikoranabuhanga ryo Guteza Imbere: Glass bottle aluminized paper
Ikibazo cy'Ishusho: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Ubushakashatsi: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Ibyatumye Habaho: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Igihe cy'Umushinga: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Uburyo bw'Imikorere: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patente: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Abagize Itsinda: Creative director: Jin Zhang