XinJiHao 10 Gupakira Icyayi na Evan Chen

Umushinga XinJiHao 10 Gupakira Icyayi wa Evan Chen ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2022

XinJiHao 10 Gupakira Icyayi

na Evan Chen

Umukiriya: Bama Tea Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #127647

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

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Ibyerekeye XinJiHao 10 Gupakira Icyayi

Muburyo bwo gukuramo icyayi cyimyaka icumi cyicyayi kibitswe mububiko bwumye bwimbere, abaguzi bafungura agasanduku kicyayi kumurongo wa zahabu, nkaho bafungura imyaka ya zahabu yimyaka icumi. Imiterere yimisozi mumasanduku yinyuma hamwe nigishushanyo cyibice bitatu byimisozi mumasafuri yimbere byerekana umusozi icyayi cyanyuzemo mugikorwa cyo gutwara ndetse numusozi wabyaye icyayi, bigatuma Pu ya kera & # 039; er icyayi ikintu gifite ububiko budasanzwe.

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Ibyerekeye Igihembo cya A' Design Award cya Zahabu

XinJiHao 10 Gupakira Icyayi ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. XinJiHao 10 Gupakira Icyayi biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. XinJiHao 10 Gupakira Icyayi itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

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Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Ibipimo n'Ipaki: 3000mm*3000mm*3000mm
Ibibazo Fatizo: logo，packaging，illustrations，graphics
Ikoranabuhanga ryo Guteza Imbere: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Ikibazo cy'Ishusho: How to combine the quality of "Black Gold Decade" with visual expression.
Ubushakashatsi: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Ibyatumye Habaho: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Igihe cy'Umushinga: The project was launched in Suzhou in March 2021.
Uburyo bw'Imikorere: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Patente: BamaTea
Abagize Itsinda: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Abafotoye: BamaTea