Umushinga YaBloom Ipaketi wa Antonia Skaraki ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

YaBloom Ipaketi

na Antonia Skaraki

Umukiriya: YaBloom

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #129350

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye YaBloom Ipaketi

Guhindura kunywa amazi kuva ku mugendo usanzwe uteye umubabaro kugera ku bunararibonye butangaje kandi buryoshye. Ikinyobwa gishya cy'ubuzima gisobanura neza igitekerezo cyoroshye cy'amazi yashizwemo uburyohe. Guhuza amabara amurika n'imiterere itemba nk'amazi bigakomeza igitekerezo cy'uburyohe n'ibikorohereza. Icyarimwe ibitekerezo by'ubuzima bwiza n'ubusore byatangwe neza mu gishushanyo cyose.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

YaBloom Ipaketi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. YaBloom Ipaketi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. YaBloom Ipaketi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Ibipimo n'Ipaki: Resealable doypack, height 150mm x width 90mm.
Ibibazo Fatizo: water, flavour, natural, healthy, taste, infusion, bloom
Ikoranabuhanga ryo Guteza Imbere: Craft paper, and plastic film.
Ikibazo cy'Ishusho: Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Ubushakashatsi: Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Ibyatumye Habaho: Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Igihe cy'Umushinga: The project started on March 2021 and ended on July 2021
Uburyo bw'Imikorere: Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Abagize Itsinda: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris