Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu na Tiger Pan

Umushinga Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu wa Tiger Pan ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu

na Tiger Pan

Umukiriya: Jiugui Liquor Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

27,057

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #130922

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu

Book Text: Treasured Brew of the Cave ni igishushanyo cy'ipaki cya baijiu y'Abashinwa. Ishusho y'icupa gakondo imeze nk'isakoshi irakomeza kubikwa, hamwe n'umugozi uzengurutse ijosi, mu gihe ibikoresho bihindutse biva mu bumba bikaba ikirahure. Ubuso bw'ikirahure bwongeraho urumuri n'imiterere kandi butandukanya iki cupa n'ipaki z'ubumba zikoreshwa n'andi mazina y'ibicuruzwa. Umusozi wacuzwe ku gice cy'inyuma mu buhanga bwa kera bwo gushushanya bw'Abashinwa kugira ngo bugaragaze igitekerezo cyo kubika mu buvumo, uburyo bwakoreshejwe igihe kirekire n'abantu ba Miao. Icupa risigara ari isukuye kandi rigaragaza, hamwe n'umubare esheshatu wanditse ku ruhu rwacyo.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Treasured Brew of the Cave Primary Function: Ipaki y'icupa rya Baijiu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Ibipimo n'Ipaki: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Ibibazo Fatizo: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Ikoranabuhanga ryo Guteza Imbere: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Ikibazo cy'Ishusho: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Ubushakashatsi: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Ibyatumye Habaho: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Igihe cy'Umushinga: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Uburyo bw'Imikorere: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Abagize Itsinda: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Abafotoye: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu