Umushinga Gregory Donut Igikoresho cyo Gupakira Donut wa Stora Enso China Packaging ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
BuronzeIpaki· 2022
Gregory Donut Igikoresho cyo Gupakira Donut
Umukiriya: Stora Enso China Packaging
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #130936Imigereranyo
Ibyerekeye Gregory Donut Igikoresho cyo Gupakira Donut
Gregory Donut ni igikoresho cyo gupakira gikozwe mu mpapuro, cyagenewe donut zigurishwa nk'ibiryo byo gutwara. Impapuro zose zigaragara ni izifite ubuziranenge bwo guhurira n'ibiryo. Igikoresho gifunika (sleeve) gikozwe mu mpapuro za FBB zifite imbaraga zikomeye, zisizwe irangi ridahumana rifite ibiro bishingiye ku mazi kugira ngo ririnde wino, kandi zichapishijwe wino ukozwe mu soya ufite ubuziranenge bwo guhurira n'ibiryo. Imiterere y'uburyo bwo kuzunguruka dogere mirongo icyenda (90°) ituma umukozi w'ipakira ashobora kubaka agasanduku vuba, bityo ipakira rikoherezwa rihagaze bitagoranye. Buri gasanduku gafite ubushobozi bwo kubika donut esheshatu, kandi hariho ingano ebyiri z'imikorere y'ifashwa ry'igifunika zikwiye ibice bitandatu cyangwa cumi na bibiri. Amashusho y'ubururu bwijimye (navy blue) yerekana donut n'ingano yibutsa umuco w'abanyamato.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Gregory Donut Igikoresho cyo Gupakira Donut ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Gregory Donut Igikoresho cyo Gupakira Donut biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Gregory Donut Igikoresho cyo Gupakira Donut ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Ibipimo n'Ipaki
- Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging - Ibibazo Fatizo
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
- Ikoranabuhanga ryo Guteza Imbere
- All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format. - Ikibazo cy'Ishusho
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements. - Ubushakashatsi
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture. - Ibyatumye Habaho
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Igihe cy'Umushinga
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Uburyo bw'Imikorere
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Patente
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Abagize Itsinda
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li
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