Voila Cool Stuff Ice Cream na Kamal Rizk - Bold Branding

Umushinga Voila Cool Stuff Ice Cream wa Kamal Rizk - Bold Branding ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2022

Voila Cool Stuff Ice Cream

na Kamal Rizk - Bold Branding

Umukiriya: Voila Dessert Shop

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

22,155

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #131926

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Voila Cool Stuff Ice Cream

Uru ni uruhererekane rw'ibipapuro 9 bya ice cream flavours, bihujwe munsi yikirangantego kimwe, aho uwashushanyije avugurura kwerekana ice cream. Yashizeho insanganyamatsiko nshya anyuzamo uburyohe butandukanye muburyo bwimbuto zikigereranyo nimbuto za nectar, imyandikire yumwimerere, ndetse namabara mashya ajyanye nibintu byashushanyije. Igishushanyo cyerekana gusa uburyohe bw uburyohe binyuze mumashusho yururimi rukoreshwa murwego rwose kandi bikangura ubundi buryo bwo kubyumva.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Voila Cool Stuff Ice Cream ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Voila Cool Stuff Ice Cream biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Voila Cool Stuff Ice Cream yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Ibipimo n'Ipaki: Various Tapered Paper Ice Cream Containers
Ibibazo Fatizo: branding, packaging, packaging, illustration, typography, icecream, identity
Ikoranabuhanga ryo Guteza Imbere: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Ikibazo cy'Ishusho: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Ubushakashatsi: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Ibyatumye Habaho: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Igihe cy'Umushinga: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Uburyo bw'Imikorere: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Abagize Itsinda: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager