PickyPods Gupakira Kubwinyongera na Angela Spindler

Umushinga PickyPods Gupakira Kubwinyongera wa Angela Spindler ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

PickyPods Gupakira Kubwinyongera

na Angela Spindler

Umukiriya: Depot Creative

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

30,504

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #132068

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye PickyPods Gupakira Kubwinyongera

Ikigo cyahawe inshingano zo gukora ibirango no gupakira ibintu byihariye bidasanzwe. Isakoshi yinyongera ya kolagen na probiotic yateguwe kugirango ihindure neza imibiri ukurikije imyaka, igitsina nibindi bintu byingenzi. Ibara nuyobora kuyobora uyu mushinga. Byari bikenewe kumva ushize amanga n'imbaraga kubwimyitozo ngororangingo. Ibimenyetso byuburinganire byakoreshejwe kugirango basakuze kuri formulaire yuburinganire, irindi tandukaniro kuri iki kirango.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

PickyPods Gupakira Kubwinyongera ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. PickyPods Gupakira Kubwinyongera biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. PickyPods Gupakira Kubwinyongera ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Ibipimo n'Ipaki: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Ibibazo Fatizo: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Ikoranabuhanga ryo Guteza Imbere: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Ikibazo cy'Ishusho: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Ubushakashatsi: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Ibyatumye Habaho: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Igihe cy'Umushinga: Project duration 4 months, Sydney 2020
Uburyo bw'Imikorere: Resealable pouch
Abagize Itsinda: Angela Spindler: Creative Director/Designer