Zhu Xixi Agasanduku K'impano na Jin Zhang

Umushinga Zhu Xixi Agasanduku K'impano wa Jin Zhang ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2022

Zhu Xixi Agasanduku K'impano

na Jin Zhang

Umukiriya: Wuhan Sanbu Brand Design

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

13,056

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #134487

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Zhu Xixi Agasanduku K'impano

2022 ni umwaka w'ingwe muri kalendari y'ukwezi k'Ubushinwa. Inzira itaziguye ni ugukoresha ibishushanyo by'ingwe. Uwashushanyije akoresha imvugo isa ningwe numugisha mubushinwa, kandi akoresha ingwe eshanu kugirango yerekane abagabo wu fu lin (imvugo yubushinwa, ikoreshwa cyane mumwaka mushya). koresha imvugo n'ibishushanyo kugirango ugire imigisha ibiri yumwaka mushya. Icyatsi kibisi nicyatsi gitandukanya amabara bituma pake yose iba nziza. Agasanduku karashobora gukoreshwa nkigishushanyo cyiza, kandi mugihe kimwe, hariho ishusho yingwe yamabara kugirango abantu basabane.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Zhu Xixi Agasanduku K'impano ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Zhu Xixi Agasanduku K'impano biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Zhu Xixi Agasanduku K'impano yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Ibipimo n'Ipaki: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Ibibazo Fatizo: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Ikoranabuhanga ryo Guteza Imbere: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Ikibazo cy'Ishusho: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Ubushakashatsi: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Ibyatumye Habaho: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Igihe cy'Umushinga: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Uburyo bw'Imikorere: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Abagize Itsinda: Designer ：Jin Zhang