Lowen Ipaki y'Inzoga na China Resources Snow Breweries Ltd.

Umushinga Lowen Ipaki y'Inzoga wa China Resources Snow Breweries Ltd. ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Lowen Ipaki y'Inzoga

na China Resources Snow Breweries Ltd.

Umukiriya: China Resources Snow Breweries

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #136751

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Lowen Ipaki y'Inzoga

Lowen ni igishushanyo cy'ipaki cy'urukurikirane rw'inzoga. Iki gishushanyo gihuza ishushanya rikoresheje ikaramu, ubuhanzi bwa mezzotint n'ishushanyo ry'amashusho y'imyandiko yo mu muhanda. Imiterere y'imibare n'amabara yaka atandukanya uburyohe butandukanye, harimo raspberry, cherry na Weissbier, ku buryo buri bwoko bushobora kumenyekana vuba kandi mu buryo butaziguye. Aya mashusho ashyira mu buryo bunyuranye amashusho y'ubukana n'ay'ubugwaneza kugira ngo abyare ingaruka ikomeye ku maso n'imico y'imibanire. Amakopo akozwe muri aluminiyumu naho amacupa akozwe mu kirahure. Uburyo bwo gucapa mu buryo burambuye butuma buri shusho isobanuka kandi iboneka neza.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Lowen Ipaki y'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Lowen Ipaki y'Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Lowen Ipaki y'Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Ibipimo n'Ipaki: 70 mm x70 mm x17 mm
Ikoranabuhanga ryo Guteza Imbere: The can is made of aluminum and the bottle is made of glass.
Ikibazo cy'Ishusho: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Ibyatumye Habaho: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Igihe cy'Umushinga: The project started in 2020 and finished in March, 2022.
Uburyo bw'Imikorere: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Soma Itangazo ry'Ikinyamakuru

Byatanzwe