Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo na PepsiCo Design and Innovation

Umushinga Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2022

Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo

na PepsiCo Design and Innovation

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #137243

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo

Umwandiko w'Igitabo: Lay's 2021 Mood Match ni ipaki y'ibiryo byo kurya bike zikozwe ku buryo budasanzwe, zakozwe ku bw'ibihembo byihariye byatanzwe binyuze muri Sosiyale Media. Iki gice kirimo imigenzo ine yahimbwe ishingiye ku mpeta z'imyumvire (mood rings), buri imwe ihuza n'ibyiyumvo n'inkumbuzi nziza. Intego yagaragajwe ni ugukangurira umuntu imbaraga cyangwa gutanga umutima w'akaruho. Buri gishushanyo gihuzwa n'uburyohe n'uko umuntu yiyumva: ishimwe kuri Grilled Cheese na Tomato Soup, kwizera cyangwa kwiringira ku bijyanye na Cappuccino, ubutwari ku bijyanye na Chili, hamwe n'ishyaka ku bijyanye na Salted Caramel. Iyi paki itanga akanya gato ko kuruhuka mu mibereho ya buri munsi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Ibyatumye Habaho: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Soma Itangazo ry'Ikinyamakuru

Byatanzwe