MTN Dew Cake-Smash Gupfunyika Ibinyobwa na PepsiCo Design and Innovation

Umushinga MTN Dew Cake-Smash Gupfunyika Ibinyobwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2022

MTN Dew Cake-Smash Gupfunyika Ibinyobwa

na PepsiCo Design and Innovation

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #137254

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye MTN Dew Cake-Smash Gupfunyika Ibinyobwa

MTN Dew Cake-Smash ni igipfunyika cy'ikinyobwa cyoroshye gifite uburyohe bwa keke cyakozwe ku bwinshi buke. Ubu buryohe bwakozwe kugira ngo bwibutse umwuka wo kwizihiza hamwe nk'iminsi mikuru y'amavuko, ubukwe no kurangiza amashuri. Iyi shusho ivuga ku ntambwe zikomeye zataruzwe kandi igamije gutanga icyizere n'umunezero wo kwizihiza. Isi igaragara y'ibishushanyo by'amabuji afite ubuzima yakozwe ku mashusho y'igipfunyika no gukoreshwa kuri interineti. Ibishushanyo by'amabuji byerekana imbaga y'abantu bateraniye mu birori. Iki gipfunyika gitumira abaguzi kongera kwizihiza umunsi mukuru.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

MTN Dew Cake-Smash Gupfunyika Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. MTN Dew Cake-Smash Gupfunyika Ibinyobwa biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. MTN Dew Cake-Smash Gupfunyika Ibinyobwa itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Ibyatumye Habaho: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Soma Itangazo ry'Ikinyamakuru

Byatanzwe