Artem Luxury Watch Straps Gupfundikiza (Packaging) na Joel Derksen

Umushinga Artem Luxury Watch Straps Gupfundikiza (Packaging) wa Joel Derksen ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2022

Artem Luxury Watch Straps Gupfundikiza (Packaging)

na Joel Derksen

Umukiriya: Studio Otherness

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

15,879

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #139454

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Artem Luxury Watch Straps Gupfundikiza (Packaging)

Artem Luxury Watch Straps ni igishushanyo cy'ipfundikizwa cyakozwe ku mikandara y'amasaha igenewe abakusanya ibintu bidasanzwe. Ikirahuri cyo hanze gikuraho kigaragaza agasanduku ko imbere gakozwe mu mpapuro za vellum zisa n'ibumba, gafunguka ku ruhande hifashishijwe ikimenyetso cyo gufunga. Igice cy'ifomu gifata umukandara ahantu hamwe. Imiterere ifite imisogongero n'ishusho igaragaza impera zitunganye n'ubuhanga bw'ikoranabuhanga. Ikoreshwa ry'ifoili n'impapuro z'ibara ry'umukara mwiza (grey) n'ubururu bw'ubwami (royal blue) bitanga isura yiza kandi y'ikoranabuhanga. Imiterere yashizweho kugira ngo igaragaze neza igicuruzwa mu gihe cyo gukingura ipaki.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Artem Luxury Watch Straps Gupfundikiza (Packaging) ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Artem Luxury Watch Straps Gupfundikiza (Packaging) biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Artem Luxury Watch Straps Gupfundikiza (Packaging) ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Ibipimo n'Ipaki: 80mm W x 20mm D x 270cm L
Ibibazo Fatizo: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Ikoranabuhanga ryo Guteza Imbere: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Ikibazo cy'Ishusho: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Ubushakashatsi: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Ibyatumye Habaho: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Igihe cy'Umushinga: 4 months, Netherlands
Uburyo bw'Imikorere: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Abagize Itsinda: Creative Director: Joel Derksen
Abafotoye: Photographer: Ingmar Swalue