Umushinga Top Mercury Urubuga wa Daniel Houle ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Urubuga rwa Interineti.

IcyumaUrubuga rwa Interineti· 2023

Top Mercury Urubuga

na Daniel Houle

Umukiriya: Azuro Digital

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Urubuga rwa Interineti

23,224

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #139506

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Top Mercury Urubuga

Top Mercury ni urubuga rwakozwe rwihariye ku bw'ikigo gikora kwamamaza kuri Sosiyali Media. Urwo rubuga rukoresha imikorere igenda ihinduka (motion effects), animasiyo n'amashusho y'umwimerere kugira ngo rugaragaze ubwiza budasanzwe kandi bugezweho. Igishushanyo cyakozwe hakoreshejwe Figma maze gitezwa imbere hifashishijwe Webflow, kandi rushobora gukoreshwa neza ku byuma byose, ku ma browser yose no ku ngano zose z'ecran. Utubuto (buttons) n'amahuza (links) bituma abasura urubuga bakorana n'ibice bitandukanye. Imikorere y'ihinduka (motion) yagumishijwe idatambitse kugira ngo interface igume isobanutse kandi yoroshye gukurikirana. Urwo rubuga rwageze ku kigero cy'ihindurwa (conversion rate) cya 8 ku ijana, hejuru y'igipimo ndemyagihugu cya 5 ku ijana gikoreshwa muri iyo nganda.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Top Mercury Urubuga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Top Mercury Urubuga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Top Mercury Urubuga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Ibipimo n'Ipaki: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Ibibazo Fatizo: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Ikoranabuhanga ryo Guteza Imbere: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Ikibazo cy'Ishusho: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Ubushakashatsi: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Ibyatumye Habaho: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Igihe cy'Umushinga: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Uburyo bw'Imikorere: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Abafotoye: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.