Eco Smile Umumaro w'ibanze: Ipaki (Packaging) na Musa Celik

Umushinga Eco Smile Umumaro w'ibanze: Ipaki (Packaging) wa Musa Celik ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2022

Eco Smile Umumaro w'ibanze: Ipaki (Packaging)

na Musa Celik

Umukiriya: Gleen

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

13,654

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #139682

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Eco Smile Umumaro w'ibanze: Ipaki (Packaging)

Umwandiko w'Igitabo: Iyi shusho igamije gutanga ibisubizo ku ngingo z'ingenzi, harimo n'ingaruka ku bidukikije. Izina ry'ikirango riva mu guhuza amagambo "green" (icyatsi) na "clean" (isukuye). Guhuza ishusho y'ikibabi n'iy'iminwa mu kirango kiri kuri iyi paki bigaragaza umusekerere w'ikiremwamuntu. Umuseke w'umweru n'amabara yoroheje bigaragaza ibikomoka ku muti. Iyi paki ikorwa hakoreshejwe ibikoresho bishobora kongera gukoreshwa kugira ngo hirindwe imyanda ya pulasitiki. Byongeye kandi, 75% by'amacupa akorwa mu bikoresho byongeye gukoreshwa, kandi ni 100% ashobora kongera gukoreshwa nyuma yo gukoreshwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Eco Smile Umumaro w'ibanze: Ipaki (Packaging) ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Eco Smile Umumaro w'ibanze: Ipaki (Packaging) biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Eco Smile Umumaro w'ibanze: Ipaki (Packaging) yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Ibipimo n'Ipaki: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Ibibazo Fatizo: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Ikoranabuhanga ryo Guteza Imbere: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Ikibazo cy'Ishusho: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Ubushakashatsi: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Ibyatumye Habaho: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Igihe cy'Umushinga: Turkey, 07 July 2021 - 20 November 2021
Uburyo bw'Imikorere: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Abagize Itsinda: Musa Çelik, Efe Esa, Efkan Aydınlı