Koch's Meerrettich Rebranding na Wolkendieb Design Agency

Umushinga Koch's Meerrettich Rebranding wa Wolkendieb Design Agency ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Koch's Meerrettich Rebranding

na Wolkendieb Design Agency

Umukiriya: KOCHS Meerrettich & Feinkost GmbH

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #140491

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Koch's Meerrettich Rebranding

Icivugo gisubira mu mizi, kuri ubu kirimo gutsinda inganda zibiribwa. Imboga zumuzi za kera, zirimo amafarashi, kuri ubu arazwi cyane. Kugirango ubyure ikirango mububiko, Wolkendieb yongeye kwerekana ikirango cya Kochs no gupakira ibintu. Ikirangantego cyavuguruwe kugirango gitinyuke kandi kigaragare. Igishushanyo gishya cyibanze ku kwerekana ibintu karemano bidatunganijwe hamwe nibisukuye bisukuye nta nyongeramusaruro cyangwa abagumyabanga. Gishya kuva kumurima ugana abaguzi: mu buryo butaziguye, byoroshye kandi byateguwe neza!

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Koch's Meerrettich Rebranding ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Koch's Meerrettich Rebranding biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Koch's Meerrettich Rebranding ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Ibipimo n'Ipaki: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Ibibazo Fatizo: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Ikoranabuhanga ryo Guteza Imbere: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Ikibazo cy'Ishusho: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Ubushakashatsi: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Ibyatumye Habaho: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Igihe cy'Umushinga: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Uburyo bw'Imikorere: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Abagize Itsinda: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen