Nianfenyuanjiang Gu3o Ipaki y'Ibinyobwa Bisindisha na Jinhui Liang, Keyong Dong and Rui Wu

Umushinga Nianfenyuanjiang Gu3o Ipaki y'Ibinyobwa Bisindisha wa Jinhui Liang, Keyong Dong and Rui Wu ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2023

Nianfenyuanjiang Gu3o Ipaki y'Ibinyobwa Bisindisha

na Jinhui Liang, Keyong Dong and Rui Wu

Umukiriya: Anhui Gujing Distillery Co. Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

31,007

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #142192

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Nianfenyuanjiang Gu3o Ipaki y'Ibinyobwa Bisindisha

Gu30 ni icupa ryateguriwe baijiu, inzoga gakondo yo mu Bushinwa. Iri hangwa rikomeza umurongo w'ibicuruzwa bya Nianfenyuanjiang, rikanabungabunga ishusho y'icupa isanzwe izwi hamwe n'ikimenyetso cy'ikiyoka. Icupa rikozwe muri sarin, ikoreshwa ibonerana kandi yaka, ku buryo imiterere y'ikiyoka yabajwe igaragara neza kandi ikinyobwa kiri imbere kiboneka byoroshye. Mu gutegura iyi paki hakoreshejwe ikirahure, purasitiki, akiriliki n'impapuro. Ibiranga ubwami byibutsa amateka maremare y'uruganda mu gukora inzoga. Iri hangwa rigamije gushyira iki gicuruzwa mu rwego rwo hejuru rw'isoko rya baijiu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Nianfenyuanjiang Gu3o Ipaki y'Ibinyobwa Bisindisha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Nianfenyuanjiang Gu3o Ipaki y'Ibinyobwa Bisindisha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Nianfenyuanjiang Gu3o Ipaki y'Ibinyobwa Bisindisha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Ibipimo n'Ipaki: Width 15.4cm x Depth12cm x Height 28.5cm
Ibibazo Fatizo: Baijiu, spirit, packaging
Ikoranabuhanga ryo Guteza Imbere: glass, plastic, acrylic, paper
Ikibazo cy'Ishusho: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Ubushakashatsi: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Ibyatumye Habaho: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Igihe cy'Umushinga: from 2021 to 2022, Bozhou City, Anhui Province, China
Uburyo bw'Imikorere: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Abagize Itsinda: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu