Sky Blue Igikorwa cy'ibanze: Ipaki y'ibinyobwa bisindisha na Jingzhang Xiao and Dongyan Ruan

Umushinga Sky Blue Igikorwa cy'ibanze: Ipaki y'ibinyobwa bisindisha wa Jingzhang Xiao and Dongyan Ruan ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2023

Sky Blue Igikorwa cy'ibanze: Ipaki y'ibinyobwa bisindisha

na Jingzhang Xiao and Dongyan Ruan

Umukiriya: Jiangsu Yanghe Distillery Co., Ltd

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #142367

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Sky Blue Igikorwa cy'ibanze: Ipaki y'ibinyobwa bisindisha

Umwandiko w'Igitabo: Sky Blue ni igishushanyo cy'ipaki y'inzoga y'Ubushinwa. Icupa rifite imiterere yoroshye kandi inoze ishingiye ku muzenguruko wa Fibonacci, ikaba itanga ubwiringane bwiza kandi igatuma icupa boroherwa mu gufata no gukingura. Isuka ryacyo rishushanyijwe nk'ijisho, rikoreshwa nk'ikimenyetso cy'igicuruzwa. Uburyo bw'ubwoya budahumanya ibidukikije butuma ubuso bw'ikirahure buba burumbuye kandi bworoshye, aho gukoresha uburyo bwangiza ibidukikije. Ibara ry'ubururu ryibutsa umucyo w'imirasire y'ijuru (aurora). Agasanduku gakoresha imiterere y'ibice bitanu bihuriye hamwe, bikongerera ubushobozi bwo kurwanya iyica ry'agaciro (ubuhemu).

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Sky Blue Igikorwa cy'ibanze: Ipaki y'ibinyobwa bisindisha ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Sky Blue Igikorwa cy'ibanze: Ipaki y'ibinyobwa bisindisha biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Sky Blue Igikorwa cy'ibanze: Ipaki y'ibinyobwa bisindisha yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
Ibipimo n'Ipaki: 145mm x 108mm x 320mm
Ibibazo Fatizo: crafts, Baijiu, spirit, packaging, art
Ikoranabuhanga ryo Guteza Imbere: Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil
Ikibazo cy'Ishusho: The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
Ubushakashatsi: Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
Ibyatumye Habaho: Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
Igihe cy'Umushinga: 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Uburyo bw'Imikorere: 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun.
Abagize Itsinda: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin