Jundao Guiniang Ipaki ya Baijiu na Liang Chen

Umushinga Jundao Guiniang Ipaki ya Baijiu wa Liang Chen ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2023

Jundao Guiniang Ipaki ya Baijiu

na Liang Chen

Umukiriya: Shanghai Guijiu Group Co., Limited.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #142678

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Jundao Guiniang Ipaki ya Baijiu

Jundao Guiniang ni igishushanyo cy'ipaki cy'inzoga ikomeye y'Abashinwa yo mu rwego rwo hejuru izwi nka Baijiu. Icupa ry'ibumba ryera rifite impande esheshatu ririmbishijwe n'igishushanyo gakondo cy'Abashinwa gikozwe mu irangi ry'umukara (ink painting), cyashyizweho binyuze mu buryo bwo gutwika emayeli. Urumuri rworoheje rw'iryo shusho rugaragaza imisozi n'inzuzi kandi rwerekeza ku bidukikije nyaburanga by'akarere aho iyi nzoga ikorerwa. Uburyo bwo kurimbisha hakoreshejwe zahabu (bronzing) bugaragaza imiterere y'ubutaka bw'akarere iyi nzoga ikomokamo mu byiciro byiza cyane. Umupfundikizo wa zahabu wakozwe mu ishusho ya kashe bwite kandi ushobora kubikwa nk'umutako. Iki gishushanyo kigaragaza umuco w'Abashinwa, kubaha ibidukikije n'agaciro k'umuco gakondo.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Jundao Guiniang Ipaki ya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Jundao Guiniang Ipaki ya Baijiu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Jundao Guiniang Ipaki ya Baijiu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Ibipimo n'Ipaki: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Ibibazo Fatizo: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Ikoranabuhanga ryo Guteza Imbere: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Ikibazo cy'Ishusho: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Ubushakashatsi: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Ibyatumye Habaho: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Igihe cy'Umushinga: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Uburyo bw'Imikorere: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Abagize Itsinda: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Abafotoye: Creative Director：Chen Liang