Qinshihuang Cpa Gupakira Ikinyobwa cya Bière na China Resources Snow Breweries Ltd.

Umushinga Qinshihuang Cpa Gupakira Ikinyobwa cya Bière wa China Resources Snow Breweries Ltd. ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2023

Qinshihuang Cpa Gupakira Ikinyobwa cya Bière

na China Resources Snow Breweries Ltd.

Umukiriya: China Resources Snow Breweries

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

16,841

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #144566

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Qinshihuang Cpa Gupakira Ikinyobwa cya Bière

Qinshihuang CPA ni igishushanyo cy'ipakingi y'ikinyobwa cya bière gikozwe mu buhanga bwo mu cyiciro cya China Pale Ale. Imiterere y'icupa n'ijosi ryaryo bikoresha ibintu bisanzwe by'ingoma ya Qin, kandi imiterere yabyo yibutsa igikombe cya jade gifite amashusho y'ibicu byo mu bihe bya Qin na Han. Ibendera riri hafi y'ijosi ry'icupa rigaragaza ko iki kinyobwa ari umutangizi w'uburyo bwa China Pale Ale. Inyuguti nkuru yo mu buryo bw'umukono w'ibimenyetso (seal script), ari yo font imwe rukumbi yakoreshwaga mu ngoma ya Qin, itanga isura y'umuco gakondo n'iy'ikirangantego. Iyi gishushanyo cyakozwe mu icupa ry'ikirahure rifite litiro 315 ml, ndetse n'akahi k'ivunja kagizwe na aluminium gafite litiro 550 ml.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Qinshihuang Cpa Gupakira Ikinyobwa cya Bière ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Qinshihuang Cpa Gupakira Ikinyobwa cya Bière biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Qinshihuang Cpa Gupakira Ikinyobwa cya Bière ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Ibipimo n'Ipaki: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Ibibazo Fatizo: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Ikoranabuhanga ryo Guteza Imbere: aluminium can, glass bottle
Ikibazo cy'Ishusho: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Ubushakashatsi: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Ibyatumye Habaho: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Igihe cy'Umushinga: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Uburyo bw'Imikorere: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Abagize Itsinda: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao