Liang Bai Kai Ipaki y'Amazi yo Kunywa na Tiger Pan

Umushinga Liang Bai Kai Ipaki y'Amazi yo Kunywa wa Tiger Pan ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Platini mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

PlatiniIpaki· 2023

Liang Bai Kai Ipaki y'Amazi yo Kunywa

na Tiger Pan

Umukiriya: Jinmailang Beverage Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Platini mu Cyiciro cya Ipaki

415,218

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #145406

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Liang Bai Kai Ipaki y'Amazi yo Kunywa

Liang Bai Kai ni icupa ry'ikirahure ryagenewe amazi yatetse yakonje yo kunywa. Iri zina rivuga amazi yatetse yakonje, ikinyobwa cyamenyerewe mu Bushinwa kuva kera. Iri cupa nta kirango ririho. Ahubwo, ibihangano bivuye ku ishusho yo mu gihe cy'ingoma ya Song yitwa Riverside Scene from Tsingming byongeye gushushanywa bishyirwa ku kirahure hakoreshejwe ubuhanga bwo gucapa hifashishijwe ubushyuhe. Iyo shusho igabanyijemo amacupa cumi n'abiri, ahagarariye amasaha cumi n'abiri ya gakondo. Ubuso bw'ikirahure bwongeraho urumuri n'imiterere y'uburyohere. Buri cupa rifite uburebure bwa milimetero 313 n'umurambararo wa milimetero 76.5.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Platini

Liang Bai Kai Ipaki y'Amazi yo Kunywa ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Liang Bai Kai Ipaki y'Amazi yo Kunywa igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Liang Bai Kai Ipaki y'Amazi yo Kunywa ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Ibipimo n'Ipaki: height 313mm x diameter 76.5mm
Ibibazo Fatizo: water, Chinese water, bottle, package, label-less
Ikoranabuhanga ryo Guteza Imbere: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Ikibazo cy'Ishusho: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Ubushakashatsi: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Ibyatumye Habaho: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Igihe cy'Umushinga: The project lasts 5 months, designed in Shenzhen.
Uburyo bw'Imikorere: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Abagize Itsinda: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Abafotoye: Tiger Pan