Dukang Liquor Ipaki y'Icupa rya Inzoga na Tiger Pan

Umushinga Dukang Liquor Ipaki y'Icupa rya Inzoga wa Tiger Pan ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2023

Dukang Liquor Ipaki y'Icupa rya Inzoga

na Tiger Pan

Umukiriya: Luoyang Dukang Wine Group Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #145418

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Dukang Liquor Ipaki y'Icupa rya Inzoga

Dukang Liquor ni igishushanyo cy'ipaki cy'inzoga ya baijiu yo mu Bushinwa. Icupa ryashushanyijwe kuva hejuru kugera hasi kugira ngo rigaragaze ishusho idasobanutse neza y'umwirondoro wa Cao Cao, umuhanga mu ngamba za gisirikare akaba n'umusizi wo mu mateka, umuvugo we ukaba ari wo wahaye iri zina ubu buranga. Umufuniko wibutsa ingofero z'abategetsi bo mu gihe cyakurikiye ingoma ya Han, naho umubiri w'icupa ubajwe nk'ikanzu, ibyo bikanatuma rifatwa neza mu ntoki. Hakoreshejwe ikirahure aho gukoresha ibumba risanzwe rikoreshwa n'ubundi buranga busa, bityo hejuru y'icupa hakabona kunyerera no kugira imiterere yihariye. Agasanduku ko hanze gatatswe n'igishushanyo cya vector cy'umujyi wa Luoyang, umurwa mukuru wa kera.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Dukang Liquor Ipaki y'Icupa rya Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Dukang Liquor Ipaki y'Icupa rya Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Dukang Liquor Ipaki y'Icupa rya Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Ibipimo n'Ipaki: Bottle size: 294mm x 88mm
Ibibazo Fatizo: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Ikoranabuhanga ryo Guteza Imbere: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Ikibazo cy'Ishusho: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Ubushakashatsi: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Ibyatumye Habaho: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Igihe cy'Umushinga: The project lasts 4 month, designed in Shenzhen.
Uburyo bw'Imikorere: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patente: Tiger Pan
Abagize Itsinda: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Abafotoye: Tiger Pan