Zhong Yuan No. 1 Gupfunyika Icyayi na Tiger Pan

Umushinga Zhong Yuan No. 1 Gupfunyika Icyayi wa Tiger Pan ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2023

Zhong Yuan No. 1 Gupfunyika Icyayi

na Tiger Pan

Umukiriya: Xinyang Wenxin Tea Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

31,896

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #145467

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Zhong Yuan No. 1 Gupfunyika Icyayi

Zhong Yuan No. 1 ni igishushanyo cyo gupfunyika icyayi cya Maojian, icyayi gakondo cy'Abashinwa gihingwa mu mirima y'insaneganya. Kubera ko uburyohe bw'iki cyayi ari bworoheje kandi butakaze, agapfunyika kagizwe mu buryo bworoshye kandi bunonosoye. Ikibindi cy'icyayi cyakozwe mu cyuma cya tinplate gifite imitako y'ubushongore n'ikirango cya zahabu, kandi hakoreshejwe uburyo bwo kurangiza budasa (matte) hamwe n'uburyo burabagirana (varnish). Ishusho y'igipfundikizo cy'ikibindi yibutsa usoroma icyayi wambaye ingofero. Agasanduku ko hanze kakozwe mu mpapuro zihariye kandi gafungwa n'umukandara ufite ishusho yatewe inkunga n'amakadiri y'amadirishya y'amazu ya kera y'abahinzi b'icyayi. Amababi nyayo y'icyayi arimbisha uwo mukandara.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Zhong Yuan No. 1 Gupfunyika Icyayi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Zhong Yuan No. 1 Gupfunyika Icyayi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Zhong Yuan No. 1 Gupfunyika Icyayi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Ibipimo n'Ipaki: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Ibibazo Fatizo: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Ikoranabuhanga ryo Guteza Imbere: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Ikibazo cy'Ishusho: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Ubushakashatsi: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Ibyatumye Habaho: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Igihe cy'Umushinga: The project lasts 4 month, designed in Shenzhen
Uburyo bw'Imikorere: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patente: Tiger Pan
Abagize Itsinda: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Abafotoye: Tiger Pan