Nutrili Ibirango Byinyongera na Cansu Dagbagli Ferreira

Umushinga Nutrili Ibirango Byinyongera wa Cansu Dagbagli Ferreira ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2023

Nutrili Ibirango Byinyongera

na Cansu Dagbagli Ferreira

Umukiriya: Nutrili

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

17,523

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #147623

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Nutrili Ibirango Byinyongera

Inyongera ziryoshye, inyungu zidashoboka. Nutrili byose ni ukuzana ubuziranenge bwiza, karemano kandi burambye. Cansu Dagbagli Ferreira yahawe inshingano zo gukora ibiranga amashusho n'ibishushanyo mbonera. Indangamuntu igaragara ikubiyemo umwuka wubusore kandi bugezweho bwikirango, hamwe nuburyo butinyutse. Muri rusange, ni ikimenyetso cyerekana ikiranga indangagaciro. Igishushanyo mbonera ntabwo gishimishije gusa ahubwo gikozwe muburyo bwo gutekereza kugirango ushimishe abumva. Gukoresha amabara meza hamwe nimyandikire nini yerekana ikirango yibanze kubintu byera kandi bisukuye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Nutrili Ibirango Byinyongera ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Nutrili Ibirango Byinyongera biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Nutrili Ibirango Byinyongera yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Ibipimo n'Ipaki: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Ibibazo Fatizo: supplements, vitamins, collagen, label, packaging, design
Ikoranabuhanga ryo Guteza Imbere: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Ikibazo cy'Ishusho: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Ibyatumye Habaho: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Igihe cy'Umushinga: 3 months, Istanbul & Dubai
Uburyo bw'Imikorere: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Abagize Itsinda: Designer: Cansu Dagbagli Ferreira
Abafotoye: Photography: Lara Zankoul + Büşra Sarıoğlu