Milk Fit Igishushanyo cy'Ipaki na Li Huang

Umushinga Milk Fit Igishushanyo cy'Ipaki wa Li Huang ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2023

Milk Fit Igishushanyo cy'Ipaki

na Li Huang

Umukiriya: Shiny Meadow

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

28,012

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #148433

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Milk Fit Igishushanyo cy'Ipaki

Milk Fit ni igishushanyo cy'ipaki cy'amata mashya yoroheje. Icupa ryakozwe muri PET yumvikanamo cyane kandi ifite ubunini bwongewe, rifite umupfundikizo wa PE n'akarango ka BOPP, bituma rigira imiterere isa n'ikirahure yerekana amata neza. Buri seti ibitse amacupa atatu ya mililitiro 450. Akanyana k'injangwe y'icyatsi, kagaragazwa mu myifatire itandukanye, ni cyo kimenyetso nyamukuru kigaragara. Ibara ry'icyatsi ryerekeza ku bidukikije by'urugo rw'ubworozi. Ibimenyetso by'isubiramo biri ku karango bishyigikira igitekerezo cyo kurengera ibidukikije. Iyo njangwe kandi ihuza igicuruzwa n'ubukangurambaga bwo gutabara inyamaswa zitagira aho ziba.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Milk Fit Igishushanyo cy'Ipaki ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Milk Fit Igishushanyo cy'Ipaki biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Milk Fit Igishushanyo cy'Ipaki ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Ibipimo n'Ipaki: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Ibibazo Fatizo: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Ikoranabuhanga ryo Guteza Imbere: PET high permeability bottle
PE bottle cap
BOPP label
Ikibazo cy'Ishusho: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Ubushakashatsi: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Ibyatumye Habaho: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Igihe cy'Umushinga: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Uburyo bw'Imikorere: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Abagize Itsinda: Li.Huang