The Wine Bag Gupakira na Antonia Skaraki

Umushinga The Wine Bag Gupakira wa Antonia Skaraki ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2024

The Wine Bag Gupakira

na Antonia Skaraki

Umukiriya: The Wine Bag

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

18,380

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #152156

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye The Wine Bag Gupakira

Ryakorewe Lidl gusa, nk'Igicuruzwa cy'Igihe Gito cya Noheri, AS yakoze isanduku rya litiro 1.5 ry'idivuyi mu isanduku, divuyi itumye gato, ku mukiriya The Wine Barrel. Isanduku ryashushanyijwe kugirango risa n'umufuka, hakiyongereyeho ibintu bya zahabu kugirango bimurikire ibyishimo by'ibirori kandi bitange imyumvire y'ubwiza bw'agaciro. Kwinjiza isura y'uruhu byazamuye isura yaryo, biritanga imyumvire y'ukuri kandi y'ibiciro bihenze. Kugirango harangirwe impinduka, umugozi utukura washyizweho nk'umukandara, bitanga ubunyangamugayo ku ishusho ry'umufuka.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

The Wine Bag Gupakira ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. The Wine Bag Gupakira biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. The Wine Bag Gupakira ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Ibipimo n'Ipaki: Paper Box Width 250mm x Depth 100mm x Height 185mm
Ibibazo Fatizo: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Ikoranabuhanga ryo Guteza Imbere: The package is a bag in box for wine. The outside is paperback.
Ikibazo cy'Ishusho: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Ubushakashatsi: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Ibyatumye Habaho: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Igihe cy'Umushinga: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Uburyo bw'Imikorere: Product was distributed in all Lidl supermarkets throughout Greece.
Abagize Itsinda: creative director: Antonia Skaraki and art director: Andreas Deskas