Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa na Shashwat Das and Ruchi Gada - Almond Branding

Umushinga Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa wa Shashwat Das and Ruchi Gada - Almond Branding ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2024

Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa

na Shashwat Das and Ruchi Gada - Almond Branding

Umukiriya: Novus Organics

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Amabara

Imigereranyo

Ibyerekeye Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa

Novus Organics Apple Cider Vinegar yashyizeho intego yo gushiraho urwego rw'ireme rutagereranywa mu isoko ryo mu Buhinde, ikarenza abanywanyi mu mubare ukomeye n'ubutunze. Igishushanyo cy'ipakoro ryakozwe kugira ngo rihuze n'ikiranga cyayo kidasanzwe, hakomerezwa ku yoroshye n'ubwiza. Akarango kasobanutse kandi gatangiranye kerekana ubwiza kamere bw'ibicuruzwa. Hakoreshejwe uburyo bworoshye bwo gushushanya imirongo, igishushanyo gikurikira imiterere y'ibintu byatoranijwe n'intoki, biva mu kamere, bihuza n'imyizerere y'ubuziranenge n'iterambere rirambye. Ipakoro nta pulasitiki kandi rishobora gukoreshwa kabiri, rikerekanye inshingano ku bidukikije.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Ibipimo n'Ipaki: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Ibibazo Fatizo: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Ikoranabuhanga ryo Guteza Imbere: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Ikibazo cy'Ishusho: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Ubushakashatsi: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Ibyatumye Habaho: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Igihe cy'Umushinga: The Packaging Design started in 2022 and was executed and launched in 2023.
Uburyo bw'Imikorere: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Abagize Itsinda: Ruchi Gada,

Shashwat Das
Abafotoye: Optional Image #4 Picture Credits Novus Organics