Pazhu Winery Igikoresho cy'Ifunika ry'Inzoga na Yanhui Zhang

Umushinga Pazhu Winery Igikoresho cy'Ifunika ry'Inzoga wa Yanhui Zhang ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2024

Pazhu Winery Igikoresho cy'Ifunika ry'Inzoga

na Yanhui Zhang

Umukiriya: Wuhan PUFINE Creative Technology Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #152702

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Pazhu Winery Igikoresho cy'Ifunika ry'Inzoga

Pazhu Winery ni igishushanyo cy'ifunika ry'inzoga y'inzabibu ikorerwa muri Tibet. Agasanduku ko hanze gakurikiza imiterere y'ubwubatsi bwa Potala Palace, hakoreshwa amabara ya ochre red na stone yellow nk'amabara y'ibanze. Ikarita ya PET ikorwa hifashishijwe uburyo bwo gucapa amabara icyenda bwa ultraviolet. Amashusho y'imigenzo y'imihango myiza, ibendera z'amasengesho, imizabibu, n'inyamaswa z'aho hantu bishushanywa mu buryo bugaragaza umuco w'akarere. Umubare 3716 ugereranya ubutumburuke aho iryo ruganda ry'inzoga riherereye. Iyo agasanduku gafunguwe hejuru, imiterere y'imisozi ikikije igaragara. Agasanduku k'impano gafite ingano ya milimetero 112 ku 112 ku 380.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Pazhu Winery Igikoresho cy'Ifunika ry'Inzoga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Pazhu Winery Igikoresho cy'Ifunika ry'Inzoga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Pazhu Winery Igikoresho cy'Ifunika ry'Inzoga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Ibipimo n'Ipaki: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Ibibazo Fatizo: Tibet, extremely high altitude, national features, Pazhu Winery
Ikoranabuhanga ryo Guteza Imbere: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Ikibazo cy'Ishusho: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Ubushakashatsi: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Ibyatumye Habaho: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Igihe cy'Umushinga: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Uburyo bw'Imikorere: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Abagize Itsinda: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang