Challenger Ipfunyika ry'Ibinyobwa Bisindisha na Yao Wu

Umushinga Challenger Ipfunyika ry'Ibinyobwa Bisindisha wa Yao Wu ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2024

Challenger Ipfunyika ry'Ibinyobwa Bisindisha

na Yao Wu

Umukiriya: Beijing Wuyao Cultural and Creative Co. Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #155598

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Challenger Ipfunyika ry'Ibinyobwa Bisindisha

Challenger ni igishushanyo cy'ipfunyika cy'amacupa abiri y'inzoga zikomeye. Iki gishushanyo gishingiye ku nkuru ebyiri z'imigani gakondo y'Abashinwa, Nezha mu Ngoro y'Ikiyoka na Wukong mu Ngoro yo mu Ijuru, kandi kigaragaza umwuka wo gutinyuka guhangana n'ibibazo. Amacupa afite ibara ry'umutuku wa oranje n'ubururu kandi ariho amashusho ajyanye n'izo nkuru. Agasanduku gafite ibara ry'ubururu bwijimye n'imipaka ya zahabu, kandi ibimenyetso bihagarariye Wukong na Nezha byacapwe imbere hakoreshejwe uburyo bwo kubyimbisha no gucapa zahabu. Agasanduku gafungurwa nk'urugi rw'inzugi ebyiri ku mpande zibereye za dogere 60, hanyuma kagahagarara neza ku buso buringaniye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Challenger Ipfunyika ry'Ibinyobwa Bisindisha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Challenger Ipfunyika ry'Ibinyobwa Bisindisha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Challenger Ipfunyika ry'Ibinyobwa Bisindisha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
Ibipimo n'Ipaki: Packaging box 30cm*12cm*22cm.
Ibibazo Fatizo: Challenger, Package design, Chinese Mythology, Chinese spirits
Ikoranabuhanga ryo Guteza Imbere: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
Ikibazo cy'Ishusho: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
Ubushakashatsi: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
Ibyatumye Habaho: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
Igihe cy'Umushinga: The project began in May 2022 in Beijing and was completed in July 2022.
Uburyo bw'Imikorere: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
Abagize Itsinda: Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao