Umushinga Miok Ipaki ya Byeri y'Amata wa Iris Fan ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2024

Miok Ipaki ya Byeri y'Amata

na Iris Fan

Umukiriya: Miok

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #155700

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Miok Ipaki ya Byeri y'Amata

Miok ni igishushanyo cy'ipaki ya byeri y'amata igurishwa mu makopo. Iki kinyobwa gihuza amata aryoshye kandi asharira n'utubuto twa byeri, kandi kirimo probiotiques hamwe n'urugero ruke rwa alcool. Igitekerezo cy'igishushanyo ni ukuvanga. Hafi y'inyuguti za Miok zireremba, imiterere ibiri y'amazi ihurira hamwe igakora ishusho nshya. Ururimi rw'amashusho ni urukomeye, rufite imbaraga kandi rushimishije. Ikirango ni cyo kintu cy'ingenzi ku ikopo, bityo icyo kigo cyoroshye kumenyekana ku isoko. Buri kopo irimo mililitiro 375. Sisitemu y'ipaki ikubiyemo udusanduku tw'impano, udusanduku two koherezamo n'udusanduku tworoshye gutwara ku bijyanye no kugurisha kuri interineti no mu maduka.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Miok Ipaki ya Byeri y'Amata ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Miok Ipaki ya Byeri y'Amata biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Miok Ipaki ya Byeri y'Amata ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Ibipimo n'Ipaki: 375mL per can
Ibibazo Fatizo: Mixing, Milk Beer, Packaging, Can, Miok
Ikoranabuhanga ryo Guteza Imbere: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Ikibazo cy'Ishusho: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Ubushakashatsi: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Ibyatumye Habaho: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Igihe cy'Umushinga: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Uburyo bw'Imikorere: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patente: Copyrights belong to IBEA, 2021
Abagize Itsinda: Iris Fan
Abafotoye: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao