Umushinga Doritos Solid Black 2023 Igikoresho cy'Ibiribwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IcyumaIpaki· 2024
Doritos Solid Black 2023 Igikoresho cy'Ibiribwa
na PepsiCo Design and Innovation
Umukiriya: PepsiCo
Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #159599Imigereranyo
Ibyerekeye Doritos Solid Black 2023 Igikoresho cy'Ibiribwa
Doritos Solid Black 2023 ni igishushanyo cy'ipaki y'ibiribwa cyakozwe mu bwoko budasanzwe (limited edition) ku bw'umushinga w'ikirango cy'ibinyampeke ushyigikira abahanga n'abazana impinduka mu bakomoka muri Afurika (Black innovators and changemakers). Uru rukurikirane rw'umwaka rwagutswe ruba urubuga rw'ubufatanye rwerekana abahanzi bakomoka muri Afurika. Igishushanyo cyakozwe na Mz. Icar, itsinda ry'abahanzi ridasobanuye amazina bagize imyuga itandukanye, rigizwe ahanini n'abagore bakomoka muri Afurika. Iki gishushanyo hanyuma cyaguwe kigera ku rwego rw'uburyo bwuzuye bw'ubwoko (visual identity system), hakoreshwa amabara n'ibishushanyo byaryo ku ipaki, ku gikoresho cy'abanyamibare (influencer kit) ndetse no ku bicuruzwa bifitanye isano n'ikirango. Iki gikoresho gifite imiterere ya piramide, ihuye n'igishushanyo cy'inyuguti-tatu (triangle) cy'ikirango.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cy'icyuma
Doritos Solid Black 2023 Igikoresho cy'Ibiribwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Doritos Solid Black 2023 Igikoresho cy'Ibiribwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Doritos Solid Black 2023 Igikoresho cy'Ibiribwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
- Ibyatumye Habaho
- We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.
Byatanzwe
Shakisha Hirya ya Designers.org
Menya ibicuruzwa, serivisi n'amahirwe aturuka ku batwamamaza.
Ibindi Wakurikiranira
Imigereranyo Ifitanye Isano
Shakisha imigereranyo yindi yahawe igihembo mu cyiciro kimwe, yatoranyijwe hakurikijwe ireme.
