Lays Dungeons And Dragons Ipfunyika ry'Ibiribwa na PepsiCo Design and Innovation

Umushinga Lays Dungeons And Dragons Ipfunyika ry'Ibiribwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2024

Lays Dungeons And Dragons Ipfunyika ry'Ibiribwa

na PepsiCo Design and Innovation

Umukiriya: PepsiCo

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #159630

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Lays Dungeons And Dragons Ipfunyika ry'Ibiribwa

Lays Dungeons and Dragons ni igishushanyo cy'ipfunyika ry'ibiribwa cyakozwe ku bwoko bw'ibirayi bikaranze (chips). Iri pfunyika ryasohotse rifatanyije na filime yo mu 2023 yitwa Dungeons and Dragons, Honor Among Thieves, kandi ryaherekejwe n'agasanduku k'ibikoresho kagenewe abamamaza ku mbuga nkoranyambaga. Igishushanyo gishingiye ku isi y'ibitangaza yo muri iyo filime. Umuntu w'ingenzi muri ubu bukangurambaga ni The Potato, umukinnyi ugaragara muri filime akaba n'ikirayi nyakuri. Insanganyamatsiko ihuza iyi nkuru n'ibirayi bihingwa mu mirima irenga 100 yo muri Leta Zunze Ubumwe za Amerika no muri Kanada itanga ibirayi bikoreshwa muri ibi bikaranze.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Lays Dungeons And Dragons Ipfunyika ry'Ibiribwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Lays Dungeons And Dragons Ipfunyika ry'Ibiribwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Lays Dungeons And Dragons Ipfunyika ry'Ibiribwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Ibyatumye Habaho: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Soma Itangazo ry'Ikinyamakuru

Byatanzwe