Umushinga Pepsi Big Football Event LTO Gupfunyika Ibinyobwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IfezaIpaki· 2024
Pepsi Big Football Event LTO Gupfunyika Ibinyobwa
na PepsiCo Design and Innovation
Umukiriya: PepsiCo
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #159649Imigereranyo
Ibyerekeye Pepsi Big Football Event LTO Gupfunyika Ibinyobwa
Pepsi Big Football Event LTO ni igishushanyo cyo gupfunyika ibinyobwa cyakozwe mu gihe gito cyihariye, cyateguwe ku bw'irushanwa rikomeye ry'umupira w'amaguru ryabereye muri Qatar mu mwaka wa 2022. Iri paki ryerekana amafoto y'abafana nyabo b'umupira w'amaguru bo mu bihugu bitandukanye, agaragaza ibyishimo bikomeye byumvikana mu gihe cy'umukino. Amafoto yashyizweho uburyo bwa filiteri z'irangi kugira ngo yibutse umuco w'abafana wo kwisiga irangi mu maso no kuyaha isura y'ubuhanzi. Amashusho y'ingenzi n'amashusho yigenda (animations) bihuye nabyo bikomeza ururimi rumwe rw'ibishushanyo. Intego ni uguhuza iyi marike n'abafana b'umupira w'amaguru bo mu karere mu gihe cy'iri rushanwa.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Pepsi Big Football Event LTO Gupfunyika Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Pepsi Big Football Event LTO Gupfunyika Ibinyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pepsi Big Football Event LTO Gupfunyika Ibinyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Ibyatumye Habaho
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
Byatanzwe
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