Chilled Milk Carton Agasanduku na Kazuo Fukushima and Haruka Takeuchi

Umushinga Chilled Milk Carton Agasanduku wa Kazuo Fukushima and Haruka Takeuchi ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2024

Chilled Milk Carton Agasanduku

na Kazuo Fukushima and Haruka Takeuchi

Umukiriya: Meiji China Investment Co.,Ltd.

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #159694

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Chilled Milk Carton Agasanduku

Kugira ngo harushanwe ku isoko ry'amata y'ubwiza bwo hejuru mu Bushinwa, ikoranabuhanga ryihariye ryaremeye amata y'ubuziranenge rigamije abagore bafite imyaka iri hagati ya 30 na 50, bihuza amata mbisi 100 ku ijana n'ikoranabuhanga ryo gukusanya ribungabunga intungamubiri kugira ngo hibone uburyohe butangaje. Umushinga usobanura mu buryo bushya ipaketi y'amata, uhuza guhanga n'ubuziranenge bw'Ubuyapani n'uburyohe butangaje. Umuhondo w'ipaketi ugereranya icyubahiro, ukomezwa n'umweru n'izahabu ku bwiza n'ubuziranenge, bigatuma igishushanyo gihora mu mutwe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Chilled Milk Carton Agasanduku ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Chilled Milk Carton Agasanduku biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Chilled Milk Carton Agasanduku ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Ibipimo n'Ipaki: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Ibibazo Fatizo: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Ikoranabuhanga ryo Guteza Imbere: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Ikibazo cy'Ishusho: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Ubushakashatsi: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Ibyatumye Habaho: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Igihe cy'Umushinga: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Uburyo bw'Imikorere: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patente: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Abagize Itsinda: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Abafotoye: Photographer: Zhu Jie