Fruit Bar Gupakira Ibiryo Byoroheje na Olha Takhtarova

Umushinga Fruit Bar Gupakira Ibiryo Byoroheje wa Olha Takhtarova ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2024

Fruit Bar Gupakira Ibiryo Byoroheje

na Olha Takhtarova

Umukiriya: SOTB and D

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

15,963

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #160663

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Fruit Bar Gupakira Ibiryo Byoroheje

Fruit Bar ni igishushanyo cy'ipaki y'ibiryo byoroheje bikomoka kuri kamere. Ibi biryo bikorwa mu nzoga, imbuto n'imbuto ntoya, nta bindi bikoresho by'ubuhanga birimo. Buri bwoko, harimo ubwo apricot, figi, prine, dates na multifruit, bugaragazwa mu ipaki ipima milimetero 140 na 130. Amabara asa n'inzuzi mu bahagaze kuri urukurikirane rw'amabara ya purpuru, oranje, icyatsi, ubururu na umutuku atandukanya ubwoko ku gicanwa cy'ibicuruzwa. Inyabutatu z'imbuto zishushanyijwe zigaragaza buri mbuto kandi zigaragaza imbaraga n'ibyishimo. Kuri buri gicuruzwa hakozwe ikirango cyihariye kugira ngo bifashe abaguzi kwihuta kubimenya no kongera isura y'ubucuruzi kuba mu buryo bworoshye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Fruit Bar Gupakira Ibiryo Byoroheje ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Fruit Bar Gupakira Ibiryo Byoroheje biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Fruit Bar Gupakira Ibiryo Byoroheje yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Ibipimo n'Ipaki: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Ibibazo Fatizo: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Ikoranabuhanga ryo Guteza Imbere: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Ikibazo cy'Ishusho: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Ubushakashatsi: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Ibyatumye Habaho: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Igihe cy'Umushinga: Poland. The project began in January 2023 and ended in June 2023
Uburyo bw'Imikorere: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.