Xijiu Matured Liquor Gupfunyika Inzoga na Chengdu Times Fashion Art Design Co., Ltd

Umushinga Xijiu Matured Liquor Gupfunyika Inzoga wa Chengdu Times Fashion Art Design Co., Ltd ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Platini mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

PlatiniIpaki· 2025

Xijiu Matured Liquor Gupfunyika Inzoga

na Chengdu Times Fashion Art Design Co., Ltd

Umukiriya: Guizhou Xijiu Co..ltd

Uwatsinze Igihembo cya A' Design Award cya Platini mu Cyiciro cya Ipaki

1,199,187

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #163642

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Xijiu Matured Liquor Gupfunyika Inzoga

Xijiu Matured Liquor ni igishushanyo cyo gupfunyika cyakozwe ku bwoko bw'inzoga zo mu Bushinwa. Icupa rikomeza ishusho ya kera y'ingoma iranga iki kirango kandi ryerekeza ku ishusho y'uruziga y'igikoresho kibitswe mu Nzu Ndangamurage y'Ibwami (Palace Museum), ishusho ifitanye isano no kuzura no kubana neza mu muco gakondo w'Abashinwa. Imyaka y'inzoga ya 15 na 30 yanditswe hakoreshejwe ikoranabuhanga rya laser mu buryo bw'imigozi itemba. Umupfundikizo ukoresha ishusho y'impande enye igereranya umugisha kandi ufunguka ugafunga byoroshye. Imbere, hari igishushanyo cy'umwimerere gikozwe mu buryo bw'ubugeni bwo kubaza ku giti cyerekana imiterere y'ahantu ho ku ruzi rwa Chishui n'ibikoresho bikoreshwa mu gutunganya inzoga. Agasanduku ko hanze koroshye gutwara no kubika.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Platini

Xijiu Matured Liquor Gupfunyika Inzoga ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Xijiu Matured Liquor Gupfunyika Inzoga igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Xijiu Matured Liquor Gupfunyika Inzoga ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Ibipimo n'Ipaki: 150mm*50mm*180mm
Ibibazo Fatizo: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Ikoranabuhanga ryo Guteza Imbere: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Ikibazo cy'Ishusho: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Ubushakashatsi: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Ibyatumye Habaho: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Igihe cy'Umushinga: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Uburyo bw'Imikorere: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Abagize Itsinda: Xiaohu Feng
Xian Huo
Lei Wang