Umushinga Lucky Bread Ipakinga y'Ibiryo wa Antonia Skaraki ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IcyumaIpaki· 2025
Lucky Bread Ipakinga y'Ibiryo
Umukiriya: A|S Strategy, Branding & Communication
Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #163794Imigereranyo
Ibyerekeye Lucky Bread Ipakinga y'Ibiryo
Iyi mpano y'ikigo, impano y'ibyifuzo by'umwaka mushya, ihuza imigenzo gakondo n'ubugezweho, harimo umugati ukozwe mu ntoki ushushanyijwemo ibimenyetso by'umuco, waremwe n'umukorikori Xompliastres ukomoka i Marathos, muri Crete. Buri kimenyetso kigaragaza ibyifuzo byimbitse nko guhinduka, umurinzi, no kuvuka kabiri. Iyi myubakire ni urubanza rw'ubukorikori buri kubura, rugaragaramo umurage w'umuco n'ibyizigiro rusange mu mugati wihariye ushushanyijwemo neza, washyizwe mu isanduku yatewe agaciro k'ibishushanyo. Iyi mpano ikora nk'ibirori by'ubuhanzi kandi nk'icyombo cy'ibyifuzo by'iterambere n'intsinzi.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cy'icyuma
Lucky Bread Ipakinga y'Ibiryo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Lucky Bread Ipakinga y'Ibiryo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Lucky Bread Ipakinga y'Ibiryo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
- Ibipimo n'Ipaki
- Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
- Ibibazo Fatizo
- Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
- Ikoranabuhanga ryo Guteza Imbere
- The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
- Ikibazo cy'Ishusho
- The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
- Ubushakashatsi
- Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
- Ibyatumye Habaho
- The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
- Igihe cy'Umushinga
- This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
- Uburyo bw'Imikorere
- This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
- Abagize Itsinda
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