Noosh Ikirango cy'Icupa rya Gin na TheYaar Studio Inc.

Umushinga Noosh Ikirango cy'Icupa rya Gin wa TheYaar Studio Inc. ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2025

Noosh Ikirango cy'Icupa rya Gin

na TheYaar Studio Inc.

Umukiriya: Noosh Spirits

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #169790

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Noosh Ikirango cy'Icupa rya Gin

Noosh ni igishushanyo cy'ikirango cy'icupa rya gin yakozwe n'ubuhanga. Iki kirango cyacapiwe mu buryo bwa metallized kandi gipima milimetero 206 kuri 140. Noosh ishyirwa ku icupa ry'ikirahure rya milimetero 100 kuri 240 rikubiyemo mililitiro 750. Igishushanyo gishingiye ku bwubatsi bwa Perisiya, hamwe n'imiryango y'imiheto, amadomu n'ubuhanzi bwo kwandika neza byashushanyijwe mu buryo bwa isometric. Imirongo irambuye n'ubunyangamugayo mu bipimo bya jewometeri bigaragaza imitako gakondo. Buri buryohe, nka saffron n'iroza rya Perisiya, bufite inkuru yihariye yashushanyijwe, bigaragaza umurage w'u Butaliyani bwa Irani ku masoko mashya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Noosh Ikirango cy'Icupa rya Gin ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Noosh Ikirango cy'Icupa rya Gin biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Noosh Ikirango cy'Icupa rya Gin ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Rooted in Iranian heritage, this crafted gin bridges tradition and modern craftsmanship. Inspired by Persia’s botanical legacy, it embodies centuries old distillation practices and cultural storytelling. Founded by an Iranian woman, it infuses authentic Persian flavors like saffron and Persian rose, celebrating Iran’s rich traditions in a refined form. More than a spirit, it is a cultural artifact, for the owner, a symbol of sharing culture and heritage with the world.
Ibipimo n'Ipaki: The label is printed in 206 mm x 140 mm and applied to a glass bottle. The bottle dimensions are 100 mm x 240 mm, (750 ml) designed to complement the intricate metallized print. The combination of high-quality materials and detailed illustration enhances both visual appeal and tactile experience, creating a premium look that reflects the product’s identity.
Ibibazo Fatizo: Gin, Drink, Packaging Design, Illustration, Storytelling, Botanical Heritage, Persian Saffron, Persian Rose
Ikoranabuhanga ryo Guteza Imbere: Our design features a metallized print label for a gin bottle, blending intricate illustration inspired by Persian architecture with an isometric perspective. The detailed line work and geometric precision reflect traditional motifs while embracing modern aesthetics. The metallic finish enhances depth and elegance, making the label both visually striking and tactile. Each bottle and flavor showcases unique storytelling variations, creating a distinct experience. This fusion of heritage and innovation elevates the product’s identity.
Ikibazo cy'Ishusho: Introducing a Persian Saffron Gin to Western markets like Canada presents several challenges, despite the growing interest in premium and exotic spirits. One major obstacle is consumer awareness and perception. While gin has a strong presence in Canada, traditional botanical profiles, such as juniper, citrus, and floral notes, are more familiar to consumers. Saffron, a prized but niche ingredient, may not immediately resonate with the mainstream audience, potentially requiring extensive marketing and education about its unique flavor and cultural significance. To overcome this, Noosh Gin embraces the power of storytelling, drawing inspiration from Persian poetry and the timeless works of Khayyam, Hafez, and One Thousand and One Nights.

Noosh’s design evokes joyous gatherings, where drinking symbolizes a celebration of life, much like in Persian tradition. By incorporating Eastern architectural elements, arches and domes, into its visual identity, it creates dreamlike spaces reminiscent of majestic palaces. Each beverage flavor is woven with a unique narrative, transforming drinking into a meaningful cultural experience that bridges Eastern and Western traditions. This approach not only differentiates Noosh Gin in a competitive market but also offers consumers an immersive journey into Persian heritage. Rather than merely introducing a luxury product, Noosh presents an artistic expression of Persian culture and botanical history, making saffron-infused gin not just an exotic ingredient but a symbol of connection, tradition, and celebration.
Ibyatumye Habaho: Noosh design draws inspiration from Persian poetry and storytelling, inspired by Khayyam, Hafez, and One Thousand and One Nights. It evokes joyous gatherings where drinking symbolizes celebration of life. By using elements of Persian calligraphy and Eastern architecture like arches and domes, we crafted dreamlike spaces like majestic palaces. Each beverage flavor tells a unique story, transforming every sip into a rich cultural experience.
Igihe cy'Umushinga: The project began in August 2024 in Vancouver, Canada, and is an ongoing design process focused on Noosh's upcoming products. It is now available in several provinces across Canada.
Abagize Itsinda: Design Studio: TheYaar Studio
Creative Director: Sogol Zameni
Design Director: Asal Farshchi
Motion Designer: Babak Khalili
3D Designer: Soroush Talaiee