Umushinga Marlenka Ipakage wa David Kantor ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2025

Marlenka Ipakage

na David Kantor

Umukiriya: Marlenka International s.r.o.

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #170016

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Marlenka Ipakage

Kongera gushushanya ipakage rya Marlenka ryibanze ku igishushanyo cyoroshye kandi cyihariye cyemeza ko igicuruzwa kigaragara neza ku matarishyo kandi gitandukanywa neza mu byicuruzwa byose. Sisitemu y'ipakage yashyizweho kugira ngo ihuze ubwoko butandukanye bwa cake n'ibiryohe bishingiye ku buki, hakoreshejwe uburyo buteganijwe bwo gutandukanya uburyohe, imiterere, n'ubunini. Ubwiza bwo hejuru mu mashusho bukomeza gukurura ibicuruzwa, mugihe ibikoresho bishya n'ikoranabuhanga rigezweho ryo gucapa byemeza ubwiza budasanzwe. Igishushanyo cyateye imbere ntibyonyine cyongera uburambe bw'abaguzi ahubwo kandi gikomeza umwirondoro w'ikirango cya Marlenka n'imiterere yacyo ku isoko.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Marlenka Ipakage ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Marlenka Ipakage biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Marlenka Ipakage ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Ibipimo n'Ipaki: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Ibibazo Fatizo: marlenka, redesign, packaging,
Ikoranabuhanga ryo Guteza Imbere: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Ikibazo cy'Ishusho: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Ubushakashatsi: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Ibyatumye Habaho: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Igihe cy'Umushinga: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Uburyo bw'Imikorere: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Abagize Itsinda: David Kantor
Radek Vysocký
Vojtěch Halamíček
Abafotoye: David Kantor
Petr Vaněk