Moutai Dream Red Gupfunyika Divayi na Heng Luo and Yi Huang

Umushinga Moutai Dream Red Gupfunyika Divayi wa Heng Luo and Yi Huang ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Platini mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

PlatiniIpaki· 2025

Moutai Dream Red Gupfunyika Divayi

na Heng Luo and Yi Huang

Umukiriya: Moutai Industrial Design Center

Uwatsinze Igihembo cya A' Design Award cya Platini mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #170889

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Moutai Dream Red Gupfunyika Divayi

Moutai Dream Red ni igishushanyo cyo gupfunyika cyakozwe ku gicuruzwa cy'inzoga z'Abashinwa. Igipfunyika gifite ibipimo bya milimetero 137 kuri 137 kuri 360 kandi gikoresha umutuku wa cinnabar wahumekewe n'ibikoresho bya lacquerware byo mu ngoma ya Han, uhujwe n'umukara kugira ngo bitange isura y'agaciro kanini. Igishushanyo cyerekana ikirangantego cy'ikirango kizamura ikirahuri mu birori by'ibyishimo. Imiterere yacyo ikoresha ubuhanga bwo gucamo imyenge, gucapa hakoreshejwe ubushyuhe (hot stamping) no gucapa hakoreshejwe imirasire ya ultraviolet ku mpapuro zidasanzwe zishobora kongera gukoreshwa. Hafi 95 ku ijana by'igipfunyika birengera ibidukikije kandi bishobora kubora. Iki gishushanyo cyagenewe gukoreshwa mu mpano, mu byegeranyo no mu birori.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Platini

Moutai Dream Red Gupfunyika Divayi ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Moutai Dream Red Gupfunyika Divayi igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Moutai Dream Red Gupfunyika Divayi ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Ibipimo n'Ipaki: 137x137x360mm
Ibibazo Fatizo: Moutai, Wine, Chinese Red, Dream, Romance
Ikoranabuhanga ryo Guteza Imbere: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Ikibazo cy'Ishusho: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Ubushakashatsi: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Ibyatumye Habaho: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Igihe cy'Umushinga: Renhuai city, 5 March 2024-19 April 2024
Uburyo bw'Imikorere: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Abagize Itsinda: Heng Luo
Yi Huang
Abafotoye: Moutai Industrial Design Center