Ghaffari Gupfunyika Ibicuruzwa by'Imiti na Wallrus Design Studio

Umushinga Ghaffari Gupfunyika Ibicuruzwa by'Imiti wa Wallrus Design Studio ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2025

Ghaffari Gupfunyika Ibicuruzwa by'Imiti

na Wallrus Design Studio

Umukiriya: Ghaffari Chemical Industries Corp.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #171092

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Ghaffari Gupfunyika Ibicuruzwa by'Imiti

Ghaffari ni igishushanyo cyo gupfunyika cyakozwe ku bicuruzwa bitandukanye by'imiti. Iki gishushanyo gikurikiza uburyo buciriritse aho ibintu bidakenewe byakuweho kugira ngo amakuru y'ingenzi agaragare neza. Inyandiko z'ibyapa zigaragara cyane hamwe n'amabara yihariye bifasha kumenyekana byoroshye ku isoko. Utupapuro tw'ibirango dukorwa hakoreshejwe ikoranabuhanga ryo gushyira ikirango mu gikoresho mu gihe cy'ikorwa ryacyo (in-mould labeling). Uburyo bw'ishusho bwahujwe n'ibicuruzwa bifite ingano n'ibipimo bitandukanye, ku buryo ururimi rumwe rw'igishushanyo rukoreshwa ku bicuruzwa byose. Intego yari iyo guhuza umwirondoro wari watatanye no gutuma bishoboka kwaguka mu masoko no mu bitangazamakuru bitandukanye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Ghaffari Gupfunyika Ibicuruzwa by'Imiti ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Ghaffari Gupfunyika Ibicuruzwa by'Imiti biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Ghaffari Gupfunyika Ibicuruzwa by'Imiti ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Ibipimo n'Ipaki: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Ibibazo Fatizo: Re-Branding, Re-design
Ikoranabuhanga ryo Guteza Imbere: IML Labels.
Ikibazo cy'Ishusho: Minimal design method.
Ubushakashatsi: Same Products and same rebranding process.
Ibyatumye Habaho: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Igihe cy'Umushinga: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Uburyo bw'Imikorere: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Abagize Itsinda: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Abafotoye: All images made with Cinema 4D in our studio.