Umushinga Shengquan Gupakira Ibirahuri bya Byeri wa Ningbo Mebox Brand Design Co., Ltd ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2025

Shengquan Gupakira Ibirahuri bya Byeri

na Ningbo Mebox Brand Design Co., Ltd

Umukiriya: China Resources Snow Breweries (China) Qinghai Sales Branch

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #172352

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Shengquan Gupakira Ibirahuri bya Byeri

Shengquan ni igishushanyo cyo gupakira byeri gishingiye ku muco wa Tibet. Icupa rikoresha ibara ry'ubururu rigaragara cyane risobanura umwuka wa masa w'amazi ya Kunlun, hifashishijwe amabara y'ifeza yibutsa impinga z'imisozi zuzuye urubura. Ibimenyetso by'imyenda gakondo ya Tibet n'ibishushanyo by'ingwa nziza bifite umusaraba bihujwe n'uburyo bugezweho bw'ikirangirire. Inyuguti zisobanutse n'amabara akomeye bifasha ko itiketi isomeka byoroshye. Itiketi ndetse n'ipfundikizo ryo hanze bikorwa mu mpapuro zishobora gusubizwamo. Icupa rikorwa mu birahuri naho igihimba cyacyo gikorwa mu icyuma. Ipaki ipima milimetero 238 ku 75 ku 75.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Shengquan Gupakira Ibirahuri bya Byeri ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Shengquan Gupakira Ibirahuri bya Byeri biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Shengquan Gupakira Ibirahuri bya Byeri ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Ibipimo n'Ipaki: 238mm*75mm*75mm
Ibibazo Fatizo: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Ikoranabuhanga ryo Guteza Imbere: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Ikibazo cy'Ishusho: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
Ubushakashatsi: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Ibyatumye Habaho: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Igihe cy'Umushinga: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Uburyo bw'Imikorere: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Abagize Itsinda: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang